Clinician Preference in 2014

Contracting executives know there are many ways to crack the nut of physician preference items – value analysis, standardization, capping prices, etc. These strategies often boil down to balancing the demands of clinical excellence with those of economic realities.
In this issue of The Journal of Healthcare Contracting, a contracting executive, manufacturer, distributor, GPO and venture capitalist discuss the challenges and opportunities facing each of them in the area of physician preference items. Each is convinced they can help providers deliver excellent care while maintaining a healthy margin. And each one brings a unique perspective on how to do just that.

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