Publisher’s Letter: Three things that are forever changed
By John Pritchard Systems perform exactly as they were designed, as the saying goes. We have gotten a reminder of that the last 6-7 months….
Articles by John Pritchard
7 Key Takeaways from the 2018 National Accounts Summit
Last week, the Association of National Accounts Executives (ANAE) held the inaugural National Accounts Summit in Orlando, Fl. I was very happy to see such…
The Million Dollar Question….How do Successful Medical Marketers Get the Attention of Distracted Buyers?
For the last few years, I have noticed medical companies shifting more accountability for revenue achievement to their marketing departments. The days of the revenue…
Inside Self-Distribution – What I heard at the 2017 Consolidated Service Center Forum
On May 25th The Journal of Healthcare Contracting hosted the 3rd annual Supply Chain Consolidation Forum in Chicago sponsored by Swisslog. We had great speakers…
16 things I heard at IDN Insights West hosted by Amazon in Seattle (with some thoughts of my own)!
Earlier this month we held IDN Insights West at Amazon in Seattle, Wa. It was a unique venue in what Amazon calls “Amazon One” which…
Want IDN Customers? Compel Them With Content!
The most common segmentation strategy has gone the way of the type writer, VCR, and rotary phone. The days of hiring 10-20 former Division I…
2017 IDN Summit and Reverse Expo Recap
It’s been seven or eight years since I last attended the IDN Summit and Reverse Expo, and I can tell you this is a whole…
5 Hospital and IDN Marketing Secrets Suppliers Need to Know!
I recently attended a conference in Nashville, Tenn., focused on best practices in marketing by hospitals and health systems. Attendees listened to great marketers from…
2017 Corporate and National Accounts Compensation Survey
Many times per year I am asked if I know of a resource for understanding the compensation and range of responsibility for Corporate and National…
Top 10 things I heard at Federation 2017
I attended the recent Federation of American Hospitals Public Policy Conference and Business Exposition, in Washington DC. It was a great meeting and had record…