August 23, 2023- In the last 10 years or so, social media has transitioned from a platform to keep up with friends and family to an invaluable tool for sales and marketing purposes. It’s a powerful way to connect with your target audience, while also reaching new prospects that you might not have been able to build a relationship with.
- Facebook – Where it all started. Facebook was the pioneering social networking platform, giving friends and family members the opportunity to easily reconnect. It’s a great place to connect with customers and talk about what your company offers.
- Twitter – Another one of the early platforms, Twitter is a better platform for exchanging information and connecting with your customers one on one.
- Instagram – An image and video-based platform, Instagram is a perfect platform for marketing pushes with pictures and video.
- LinkedIn – Built for businesses and professionals, LinkedIn is where businesses can leverage their employees as brand ambassadors to talk about what the organization offers to its clients.
- TikTok – The newest of the bunch, TikTok is a video-based platform that can be incredibly effective for your business, if used correctly. To be most effective, you need a deep understanding of your brand and your customer base.