July 26, 2022 – Medela, the most trusted breast pump brand*, announced today a buy one, give one campaign beginning August 1, 2022, to benefit breastfeeding families in recognition of World Breastfeeding Week. For every item purchased on Medela’s Amazon store between August 1 through August 15, Medela will donate one new mom essential item* to Good+Foundation, a non-profit organization and long-time Medela partner, dedicated to providing essential equipment, products, clothing, and educational services to families in need across the country.
World Breastfeeding Week (WBW) is a global public health campaign recognized each year between August 1-7 to raise awareness and inspire action on themes related to breastfeeding. This year’s theme is “step up for breastfeeding with education and support.” In addition to the buy one, give one campaign, Medela has also introduced a limited-episode podcast – The Amazing Science of Mother’s Milk– to share the value of mother’s milk. These initiatives reflect Medela’s ongoing commitment to supporting new parents, from pregnancy through the breastfeeding journey.
According to Good+, one in every four children served annually by Good+ donations are under the age of one, making donations of tools that support breastfeeding critical to their mission. “With all the pressures that come with raising an infant, the last thing mothers should have to worry about is the cost of the supplies that help them safely breastfeed their child,” explains Katherine Snider, CEO, Good+Foundation. “Medela’s donation will greatly benefit Good+ moms and help make breastfeeding a more relaxed bonding experience with their little ones. We are grateful to Medela for making this contribution in honor of mothers from coast to coast.”
Medela is focused on expanding the support available to new parents, introducing new accessory and apparel items to extend the breastfeeding journey. This season, Medela received two Parent Tested, Parent Approved awards for the Medela Baby pacifier collection, supporting newborns through 18 months and beyond, and their newest apparel design, the Medela Hands-free™ Pumping Bustier, which features a seamless, strapless design and a snug fit to support hands-free pumping. New this July, Medela introduced the 3-in-1 Pumping Bra for nursing, hands-free pumping, and in-bra pumping. These items are all available on Medela’s Amazon store, and for any item purchased through August 15, Medela will donate one new mom essential item to benefit parents in need.