September 29, 2021 – Midmark Corp. announced that its training program focused around chronic obstructive pulmonary disease (COPD) has earned a 2021 Excellence Award from the Brandon Hall Group.
Midmark’s blended learning program for COPD training featured various components, including video, e-learning module, live presentation, Q&A session, hands-on training and gamification modules.
Midmark partnered with Harbinger Interactive Learning to develop the gamification portion of the training, which presented a day-in-the-life of a COPD patient where the learner had to make decisions on how to deal with the impact of COPD in daily life activities.
Designed by Midmark’s professional education team, the program helped the company’s medical sales team better understand the emotional and clinical journey of a COPD patient and gave them the knowledge they needed to help more clinicians learn how to incorporate spirometry testing into their daily practices, the company said.
The Brandon Hall Group is a research and analyst firm with more than 10,000 clients globally and 25 years of delivering research-based solutions that empower excellence in organizations around the world. The group’s annual Excellence Awards recognizes the best organizations that have successfully deployed programs, strategies, modalities, processes, systems and tools that have achieved measurable results.