November 13, 2023- Social media marketing is all about creating shareable content – those viral posts are veritable gold in the hills for social media marketers, and it’s not always easy to find that gold. The goal of using your social media to connect with your audience is to leverage the power of each platform to get your followers to engage with your posts. When your followers are sharing the content you create, knowledge of your brand will organically, naturally grow its online presence. It’s a big job, but it’s critical to succeeding in a digital world.
Finding the right ingredients for content that is inherently shareable can be elusive and challenging for organizations who are trying to engage with their audience through strategically engineered content. Strategy is the key word here – when you are intentionally creating content with the audience in mind, this becomes much easier to do well.
When creating shareable content, it needs to be relevant, get an emotional response, and be valuable.