June 6, 2023 – Medline announced a re-packaging initiative for its Remedy Skin Care line as part of the company’s commitment to making skin care more intuitive for clinicians.
Medline holds over 50% of the skin care market share across acute care and post-acute care settings. Launched in 2004, Medline’s Remedy Skin Care line has grown into a comprehensive system of products to help with every skin care need, including cleansing, moisturizing, protecting and treating. After pioneering a unique color-coding system that enhanced efficiency, Medline has continued to make updates to improve the skin care line. Leveraging feedback from nurses that highlighted the importance that packaging must be intuitive and stand out in a sea of products, the Remedy Skin Care line re-packaging features the following enhancements:
- Intuitive product labeling to state the function and help nurses quickly find the most effective product. For example, to Cleanse, moisturize, prevent, protect or treat.
- Enhanced color-coding on both ends of packaging to help nurses quickly and confidently identify the purpose of the product, regardless of how it is stored. The color-coding aligns to product use:
- Green products “cleanse” hair and skin
- Purple products “moisturize,” restoring hydration to dry skin
- Blue products “prevent” infection by providing a silicone, protective barrier that prevents skin breakdown associated with incontinence
- Orange products “protect” skin exposed to prolonged moisture
- Red products “treat” skin with fungal infection
Updated education on packaging aligning with the new Coalition for At-Risk Skin’s 21 consensus statements to clearly outline how to use the product line effectively. Supplementing the education directly on the packaging, the initiative is supported with online training and easily accessible color-coordinated resources such as, posters and print outs.