February 6, 2024- Podcasts are a popular form of media, especially as a way for listeners to gain audio information while multitasking — such as driving in the car, exercising, cooking, etc.
Podcasts are also an advantageous marketing tool. Businesses in the medical supply chain industry can leverage podcasting as a marketing tool in a variety of ways to increase market share.
Podcasts are a media form consisting of digitally recorded audio, often with a series of episodes that relate back to a specific theme. Businesses in the supply chain industry, for example, may produce a podcast with episode titles such as “How to Improve Healthcare Sales” and “Healthcare Industry Trends in 2023,” which would be brought to life through detailed audio information shared with the audience on each of the topics.
Podcasts are a powerful marketing tool, allowing advertisers to share content with wide audiences. Podcasts are relatively simple to create, and the creator can record and edit any digitally recorded content to share with audiences themselves. Once created, podcasts can be published on a company’s website, audiences can subscribe to the podcasts (and be informed right when new episodes are released), promoted on social media, and more. Podcasts allow a company to broaden its reach through new forms of media.
Read more on Share Moving Media’s blog.