September 29, 2023- If you’ve been scrolling through social media and experienced multiple business’ ads integrated throughout your feed, you have experienced a marketing trend. Social media advertising has become popular for businesses throughout many industries. Marketing trends greatly impact advertising tactics and drive consumer behavior especially within the medical distribution industry.
A “trend” is defined as how industry changes or develops over time. The healthcare and medical supply chain industry experiences many phases of marketing trends, and leveraging them has the potential to impact the success of marketing campaigns. Changing a business’ marketing tactics to reflect current trends may be crucial to stay up-to-date and stand out in the dynamic world of marketing.
Many outside factors influence the industry in general and the medical supply chain industry’s success of certain marketing campaigns, such as the higher incidence of chronic disease, the COVID-19 pandemic, consumer demand changes, and more.