Insights: About that fork in the road

Best-selling author Seth Godin  writes in his blog that the fork in the road offers only two difficulties: Seeing it, and taking it…


Most organizations that stumble fail to do either one. The good news is that there are far more people than ever pointing out the forks that are open to us. The “this” or “that” alternatives that each lead to success if we’re gutsy enough to take one or the other.

Alas, taking the fork is even more difficult than seeing it.

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