June 22, 2023 – McKesson recently announced the launch of Foster & Thrive™, a curated private brand of over-the-counter health and wellness products. Launching Foster & Thrive unifies the company’s private brand portfolio—consolidating Health Mart® and Sunmark® branded OTC products—to offer expanded availability through increased production volumes and efficiencies that will help meet evolving patient needs and growing demand.
According to the Consumer Healthcare Products Association (CHPA), 8 in 10 consumers use OTC medicines to relieve their symptoms for a range of illnesses. Additionally, today’s consumers are increasingly turning to private label OTC products to manage their health, given a number of factors, such as price and recognizing quality is equivalent to national brands.
Here are the product categories McKesson has crafted to help patients find the items they need:
- Acute Care – to relieve temporary illnesses such as allergies, pain, cold and flu, digestion, and smoking cessation
- Diagnostic Care – to check and track symptoms and vital signs with diagnostic products like thermometers and blood pressure monitors
- Everyday Care – to help mend the everyday ailments with products for first aid, daily living support, feminine care, and cosmetics
- Preventative Care – to help ensure continued health and wellness through vitamins that support immunity, nutrition, and other personal needs
McKesson’s goal is to seamlessly transition Health Mart and Sunmark items to the new Foster & Thrive brand by category. The transition will begin in July 2023 and continue through October 2024.