October 18, 2023- The healthcare industry has many facets, from health systems, to hospitals, outpatient centers, the medical supply chain, and more. Influencers can help customers navigate the industry, understand the products they are buying, and make purchasing decisions by experiencing someone using the product firsthand participating in medicine.
So, what is an influencer exactly, and who are the top names in social media influencing the healthcare industry?
An influencer is someone that has the power to impact a consumer’s purchasing decisions and they follow a distinct niche. According to Forbes, influencer marketing is certain individuals conveying marketing messages on behalf of corporations and brands.
Brands request the help of influencers to convey marketing messages and positive brand narratives, while the audience receives tailored, original, and individualized content about a brand.